our work
Energy Technologies Institute
Project: Brand strategy, marketing plan and website, in collaboration with Bell.
When: 2007
What: Gordon Brown proposed the ETI in his 2006 budget. BERR was responsible for awarding the contract to create the brand whose mission is to accelerate the development, demonstration and eventual commercial deployment of a focused portfolio of energy technologies, which will increase energy efficiency and reduce carbon emissions. Thus helping to achieve the UK’s energy and climate change goals. And the ETI is being developed in partnership with; Department for Business enterprise & Regulatory Reform, Energy and Physical Sciences research Council, Technology Strategy Board, Department for Innovation Universities & Skills, BP, Caterpillar, EDF Energy, EON, Shell and Rolls Royce.
How: Helped Bell to win the 3-way pitch. Then developed a distinctive brand strategy, vision, values, compelling proposition and marketing plan for this new business idea, which will play a key role in the UK’s work to ‘secure sustainable and affordable energy supply for present and future generations’. We also oversaw the initial design development work and played an important role in selecting the final Marque.
Outcome: A distinctive identity, with immediate and confident appeal has been quickly established in 2008. This has been essential to give focus to a current recruitment drive, to attract the best employees, safeguard the private sector support and to encourage interest among energy technology entrepreneurs. We have since gone on to develop guidelines for the brand identity and to support the marketing team with the official opening of their building.