our work

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Spotlight Europe Limited

Project: Brand strategy, visual identity and website.

When: 2007

What: Andrew Rowson, a small company with large clients in the ERP (financial reporting) space, looking to evolve his offering into a more sustainable and credible business to attract bigger and more direct client opportunities.

How: Two stages. First, an entry level value proposition workshop to define the brand story, make it tangible and make it personal. Second, a creative process to develop the brand communications.

Outcome: A vision for the business, a route map to achieve the business objectives, and a compelling brand story help to differentiate and focus the business going forward. A series of service names, promotional ideas for simple PR and a distinctive identity have also been produced and applied to printed stationery along with a low-cost CMS website.

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