our work
SpotiD
Project: Brand strategy, name, visual identity, help raising equity funding. (At the moment this remains work in progress).
When: 2009
What: Originally called Qrius (pronounced ‘curious’), this start-up understood the importance of using design to help innovate the business model. We were initially invited to help define the business proposition and create the brand story. The business partners are based in the UK, Hong Kong and California, making this a truly global start-up. Following the successful introduction of the brand strategy we were then asked to develop a new name because the original one only told part of the new brand story and was also registered across Europe to another company, limiting the potential for its use worldwide. Having settled on a new name we created a distinctive visual identity to help stimulate interest among investors.
How: Strategic analysis, planning key ingredients to a brand model. Naming brainstorm, design and artwork, including the development of a small brand guide. While the business is looking to attract investors we continue to remain involved, providing advice and the occasional steering on some decisions.
Outcome: The business has experienced a rapid take-up and an increase in investor interest as a direct result of their investment in strategic brand design. A number of early adopters are coming on board, eager to provide input into the Beta version of the service. The company is beginning to take shape as an exciting new start-up in the mobile telecoms sector with keen interest developing among major players such as BT. SpotiD has had a plan to grow its brand on the global stage from the outset and are now seeing a growing interest in the Far East, specifically China, where government backed organisations have spotted the service works well as a communications tool at large conferences and events. Luke Glen, the founder and CEO said the following; "As a start-up, I knew Branding would be important, but didn't know what to do. Mark took a personal interest in our venture and educated me on a Brand Roadmap necessary for our growth. It wasn't just the image of our company through a Logo, but a thread that we should weave through all our communications. Mark delivered a Brand Strategy that we could digest piecemeal. The first phase of that strategy was defining a company name and designing a Logo that we could take internationally. I receive many compliments on our Logo; creating a great first impression. Nice work Mark."