our work
rpa:group
Project: Brand strategy (vision & values), architecture, service offerings and new messages
When: 2005.
What: Having previously created a visual identity for rpa some ten years earlier, we were asked to help them define a new strategic platform for their brand moving forward. Over the previous ten years rpa had grown significantly, from its routes in facilities management it had established itself as a major player within the market. During this time it had also undertaken important structural changes as a business and had taken on new senior management to lead new growth areas in both architecture and design. The company was now providing a unique combination of services for a wide range of clients and this new restructured business needed to tell a new story.
How: We interviewed clients and members of staff, and then ran a series of creative workshops with the key stakeholders. These were upbeat occasions and played an important role in uniting the team behind a shared vision. We then went on to define a new value set, and brand personality. We also created a clear naming architecture for the various parts of the business and produced a creative brief to drive the identity design process.
Outcome: rpa:group is now recognised in industry league tables as being one of the UK's top five companies in its sector, with offices in London, Cape Town and Madrid they represent a global solution for clients, providing an end-to-end service which offers flexible planning, architectural and design solutions for creative retail, leisure and commercial environments. We continue to provide input to rpa, most recently supporting rpa:vision in its provision of brand strategy services for its own clients.