February 2010
In the new year we launched a new brand agency called Interrelated. See www.interrelated.co.uk for more information. The company is evolving all the time and represents an exciting new consultancy offering which has attracted a range of new clients who are already fully engaged.
In recent months we have been busy on a number of projects. In December we unveiled a new identity for Richard White and his highly respected online sales training business known as The Accidental Salesman. This work is still in progress but suffice to say the identity has now gone live on his website. If you run a small business and you are not a natural salesman then it is well worth subscribing to his advice and tips. We have also been working closely with our long standing client SpotiD to help them develop a sticker campaign, in association with the internet business TopTables. This is similar to Googles new 'Favorite Places' and we are excited about what this could do to help establish SpotiD as start-up company to watch. We are also developing a new brand identity for New Dawn, a significant project being developed by the charity Penny On. We are completing much of this work through Interrelated and the event at the House of Commons on 8th February sees many senior MPs and Captains of Industry taking an interest in the charity's ambitions.
In October we established a Central London office in Gray's Inn Road, the Chancery Lane end, feel free to join us for meetings. We also forged closer links with The Design Council. We are now on the roster of Design Associates supporting the Designing Demand programme in the London and South East.
Also during October we were asked to help PCI develop clarity around its core proposition and proposed key messages for a team alignment day and Richard White asked us to develop a refreshed brand identity for his consulting business 'The Accidental Salesman'. The latter follows the completion of a strategic review in which we helped with positioning the business idea and understanding the relationship between this and Richard's other business brands.
And we have been approached by a company in Saudi Arabia to help develop a 'brand key' (the accepted common belief, reasons to believe and brand personality) for a new baby care product they will be launching in the Middle East.
In September we started work with the world's leading manufacturer of Ultrasonic Testing Equipment to develop a new name for their latest product innovation and to help them manage an effective product launch in 2010. This is an important new product in their line up and it is exciting to be working with the company in this way. The project is being undertaken in partnership with Winning Teams and comes after considerable investment into the 'tuning in to high performance' offering developed in association with the Winning Teams business.
Also in September we won a three-way tender to develop a new brand identity for Healthy incentives, a company formed in partnership between the Young Foundation and Birmingham East & North (BEN) Primary Care Trust. Its goal is to become a market leader with expertise in the use of rewards & incentives to improve health outcomes, reduce health inequalities and thereby demonstrably reduce long-term healthcare costs.
In July we were asked to help a leading Fire and Security company to re-establish itself as a marque o excellence. The company has been undergoing considerable change over the last twelve months. This change process has had an impact on the culture of the organisation and our first task was to help plan the right messages for an important company wide presentation. We are now helping them to define their brand promise and carrying out a review of both the internal and external service experience
Earlier this year we became an Associate Member of The Marketing Planning Practice. The company, founded by John Wallinger, was launched in central London in June, with the first meeting of the Associates - a united team of planners who, together, cover a range of different disciplines: data planning, digital planning, mobile marketing, brand management, account/consumer planning, research, econometrics, statistics and analysis.
We are running seminars on what it means to be a marque of excellence. If you want to know more please contact us.
The Brand Network, founded on the social networking site Ecademy, has nearly 700 members and is an important worldwide community for entrepreneurs to learn and share on brand management issues. We have now also established a version on Linked-In, Social Median and most recently on the India Business Network.
Follow Mark on Twitter; @markwing