our work
BP
Project: Recruitment message management, in collaboration with McMenemyHill.
When: 2005
What: An emerging skills gap in the engineering capabilities of BP worldwide was apparent when mapped against the future demands of Exploration & Production. This resulted in the need for more effective recruitment messages.
How: Worked closely with the strategic resources team at BP, to review the existing situation (telephone interviews with Heads of discipline, regional coordinators and university professors and students) and audit existing communications. Then made recommendations for the recruitment process, proposition, and communications to be improved.
Outcome: A comunication map to clarify messages and provide direction for further development to recruitment branding.